clock menu more-arrow no yes mobile

Filed under:

Storecasting: AT&T Phones Home to Broadway

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Like we said yesterday, the phone companies are out to get you, but this isn't actually anything new. What is news, however, is that the thinly sliced retail spot sitting vacant at 532 Broadway at Spring has finally found a new tenant: AT&T. Slated to open at the beginning of July, we're betting AT&T gave in to the Soho high rent because of some research telling them that Soho is nearly saturated with iphones in need of wireless plan support.

Even with Arden B next door, they still haven't bothered to take down the snowflake decorations from last Christmas' run as J. Crew's Madewell Pop-Up. Those were the days.
· Madewell's Pop Up Opens a Day Early! [Racked]
· Madewell Popping Up Sooner Than Expected [Racked]


115 5th Avenue, New York, NY 10003 212-228-5172 Visit Website