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Theory MePa Trades Separates for Showtunes

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[Photos via Flickr/cleverclever and ablekay47]

Mark your calendars for what will surely be an event of hilarious confusion and irony: the cast of the Broadway musical Hair will be selling merchandise and performing on July 9th inside the Theory store at 40 Gansevoort. While this stunt is probably less about selling wrap tops than theater tickets, the choice of Theory is still baffling. Fashionista explains the conundrum: "Hair is a show about individualism, free love, sacrifice, art, rebellion, society's unraveling, and the power (and sometimes the weakness) of youth in America. Meanwhile, Theory is a store built on $300 slacks and a stable black-white-gray color palette."
Seems like it's the age of aquarius no more.
· Hair Leaves Vogue; Goes to Meatpacking Boutique [Fashionista]
· Music and Fashion Are Always a Passion [Broadway World]