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Ikea Appeals to Cyclists

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"Ikea is rolling out a handy service at their Danish stores. Partnering with bicycle manufacturer Velorbis and the Freetrailer service, they plan to offer low cost rentals of bikes and trailers to shoppers. Ikea of Denmark did a study that reveled 20% of their customers traveled to the store by bike, which prompted the offering. Hopefully this catches on in Brooklyn, as the new Red Hook Ikea is kind of off the beaten path." [PSFK]