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Soho: If you went to the trouble to erect a massive wall of plywood over your construction site, why not make the vertical space do double duty as a giant advertisement? Topshop has seen fit to cover its storefront at 478 Broadway with an image of supermodel and guest designer Kate Moss reclining in the surf in a sparkly gown. A sign that the icon will be present at the store's opening in October? One can hope.
· Storecasting: Topshop Goes Wooden on Broadway [Racked]
· RackedWire: Topshop Sets a Date, Cartoons Cover Uniqlo [Racked]
· First Look: Inside Topshop Soho [Racked]