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Hiring on a guest designer is, for a big retail chain, completely de riguer these days. H&M's been doing it for some time with names like Roberto Cavalli and Stella McCartney, Target's had success with Proenza Schouler and Rogan Gregory, Gap's dipped a toe in with their Design Editions white shirt collections and even Express got in on the action with an ill-thought-out Celia Birtwell tie-in. Not to be left behind, Urban Outfitters is powering to the fore with a series of partnerships. Instead of asking creatives to design less-expensive versions of their fashion lines, UO has talked a few big names into creating new low-priced brands specifically for the chain. Just debuted is a gently-priced collection from Geren Ford (Hawks by Geren Ford); and now we learn that next up will be an effort from Steven Alan titled Lark & Wolff.
The clothes are slated to hit UOs 'round the nation on July 4th. Per The Cut, "the collection will feature both men's and women's clothes, and have a decidedly rustic-country-sure-I-know-how-to-camp bent." Of course, after that fans of the chain can look forward to frocks from hip designer Charlotte Ronson, baubles from jewelry mavens Bing Bang, and wearables from Paul & Joe Sister, Corpus and no doubt many others.
· Steven Alan Signs On With Urban Outfitters [The Cut]
· RackedWire: Hawks by Geren Ford Preview, Epaulet Pop-Up, Naturalizer News [Racked]