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The transformation of 600 Broadway from an innocuous Pottery Barn store to the dark lord Hollister has begun. The building has been covered with a sleeve of ply as workers crawl all over the facade, and inside, teams are busy ripping stuff up. The rumored opening date isn't 'til July of 2009, but those beefcake posters won't hang themselves. As if the chaos of the Hollister prep isn't enough, construction teams are also busy digging up the intersection of Broadway and Houston just next to the store, making the area even more hellish that it usually is.
· Guess That's It For Pottery Barn Broadway [Racked]
· 'Tis True: A&F Commandeering DKNY Billboard [Racked]
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]