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Early Topshop Hype

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WWD has Topshop on the brain today, devoting a significant amount of ink to the British retailer's first US location: "[the] 40,000-square-foot store [will be] composed of four selling floors; glossy shelving; futuristic lighting tubes and a DJ booth, both suspended from the ceiling; an 'army' of mannequins; a shoe lounge; 32 changing rooms, and a VIP suite for the expected celebrity clientele. For a moderate-to-better-priced store, the service, executives contend, will rival that of a luxury retailer, with personal shoppers, or 'stylists,' for women for the Topshop line, and 'style advisers' for men for the company's Topman brand...As for pricing, that will adhere to the London strategy—no price promotions." [WWD, subscription req]


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