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Recession Special: Rent-A-Dress Shop Opens

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[Photo via Word Up]

Nolita: Ilus, a boutique that opened about two weeks ago at 248 Elizabeth Street, is notable for more than their stock of chic dresses: the store allows customers to "lease" garments. According to a writeup on Paper Magazine's blog, Ilus charges between 60 and 125 dollars for rentals, and offers frocks from somewhat pricey labels like Foley + Corinna, Cynthia Rowley and Nicole Miller. The store will also sell you a dress just like any other Nolita boutique, but the whole renting thing is particularly interesting and unique—a legitimized version of the old "keep the tags on, wear and return" routine.
· Shop of the Week: Ilus [Word Up]