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Despite a slow start (no line outside the store this morning?), we're going to go out on a limb and declare the Rogan for Target collection launch at Barneys a success. Though no one seemed up for waiting hours and hours in front of the store in the rain, within 5 minutes of opening time shoppers swarmed the doors. Once in, everyone made a beeline to the elevators, and then to the Rogan racks on the 7th floor. A few styles were totally gone within the first ten minutes, and within 30, all of the smaller sizes had been picked off the racks. We got mixed reports on replenishment: one sales associate asserted that everything they had was out, another told us that there was stock in the back. Trust no one.
· Live Early Report: Rogan for Target at Barneys Debuts [Racked]
· Rogan for Target Insanity at Barneys Press Preview [Racked]