clock menu more-arrow no yes

Filed under:

Storecasting: Barton Ready to Buff Up Astor Place

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

It's been common knowledge for months now that an outpost of the swanky David Barton Gym mini-chain, whose motto is "Look Better Naked", will be opening in the space that used to be a Barnes & Noble on Astor Place. But it was only recently that muscle-bound gym bunny Barton officially announced his intentions for 4 Astor Place. The first ad for the workout center, featuring a toned, oiled-up naked woman, was spotted by Jeremiah's Vanishing NY on Friday. The 32,000-square-foot Astor Place location will be Barton's third in Manhattan and is slated to open sometime this fall. Time to start with the morning protein shakes, East Villagers.
· No Pecs, No Sex [Jeremiah's Vanishing NY]
· Confirmed: Barnes & Noble Astor Place to Become David Barton Gym [Racked]
· Books Out, Gym In On Astor Place [Racked]