Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Red Hook denizens: your world is about to be turned upside-down. The staff of the enormous Ikea at 1 Beard Street is expecting quite a crowd for the store's opening, and is rising to the occasion by encouraging customers to camp out in front of the furniture warehouse in anticipation of the store's grand unveiling. This begs the question: Are we going to have an iPhone situation on our hands come mid-June? Here's the message they have up on their website: "Customers can begin lining up at IKEA Brooklyn at 9:00 AM on Monday morning, June 16, 2008—in advance of our June 18, 2008 opening. We are going to be doing something special for everyone on opening morning so you do not have to be the first, second, or third customer in line in order to share in the fun." So, feel free to crash the party as late as you wish. Perhaps that "something special" will include cups of the Kool Aid the event planning staff's been drinking. Hopefully, they'll also provide some tents, sleeping bags and blue-and-yellow pjs.
· Ikea Brooklyn [Ikea via Amy Langfield]
· All Racked Red Hook Ikea Coverage [Racked]