Screw the Electricity Bill

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Walgreens is planning the billboard to end all billboards for its Times Square location. "They could be 212-foot-high, flat black stealth bomber wings studded with tiny jewels, soaring 17 stories above the crossroads of the world. Soon enough, their gemlike lights will glow brilliantly as the signature elements of the largest advertising billboard in Times Square, trumpeted by its designers as the world’s most complex, powerful and digitally advanced new supersign, with unequaled high-resolution graphics...The multicomponent, 250,000-pound sign will be programmed from street level to 341 feet high at the top of the building, on the traffic island between Broadway and Seventh Avenue at 42nd Street." [NY Times]