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Product Placement

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Billy bookshelves and Ektorp sofas are coming to The Sims. "Last year our friends The Sims got a trendy H&M wardrobe upgrade, but let's face it, their home decorating style was still a bit on the generic side. Now you can give it a stylish Ikea makeover thanks to a new plug in for Sims2 created by the Swedish home furnishings giant. The Ikea Home Stuff pack includes bookcases, sofas, chairs, beds, wall art, lighting, and a bunch of other goodies that will allow you to endow your Sims house with the trendy, although slightly familiar looking, Ikea style." [DVICE via PSFK]