The Blogosphere: Whole Foods CEO Aplogizes For Online Actions...Online

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Around this time last year, it came to light that the CEO of Whole Foods, John Mackey, was posting "rants" under a screenname on a Yahoo! discussion board about then-Whole Foods competitor Wild Oats. Of course, criticism and an investigation into his online actions ensued. Fast forward to today: Wild Oats has been bought out by Whole Foods, and that investigation's been concluded. That means that Macky's bloggin' again! The first line of his "I'm back" post reads: "I can’t tell you how good it feels to be able to write in my blog again." We hear ya. Following is a bulleted list explaining his side of things—why he posted online, why he concocted an anonymous screenname to write under (the maleficent-sounding Rahodeb), and how he wasn't trying to manipulate Wild Oats’ stock price downward so Whole Foods could acquire it more cheaply. While the whole thing reads a bit dumbed-down, we give him credit for taking some responsibility for his mistakes. Watching a CEO apologize via blog is pretty surreal.
· Back To Blogging [The CEO's Blog]