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Urban Outfitters talks with designer Geren Lockhart about her Hawks line with the mass retailer. Replying to the question of "Was it exciting for you to expand your range to include the Urban girl?", she says: "It was so exciting and still is so exciting to think that maybe we can take some chances that we don't get rewarded for when working on the main collection...shorter, sexier, more open, less conventional. It's fun to have a new girl to appeal too." [UO Blog]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website