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Knowing Your Audience

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Dessert shop Tisserie opens an outpost in the Soho DKNY store today. And how is it that a dessert shop is the right fit for a store that doesn't exactly cater to the big boned? "To tailor this branch to the salad-eating masses, [Tisserie owner Ronald Harrar] places the focus on savories, including more veggies, pastas, meats and other lunch options. As for the desserts: "The beauty of our concept is that we have tried to minimize the sizes of all the sweets," says Harrar. "We have all the versions [of our pastries] in minis—mini tartelettes, mini croissants, mini pain au chocolats." In that case, we’ll have three." [TONY]