Knowing Your Audience

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Dessert shop Tisserie opens an outpost in the Soho DKNY store today. And how is it that a dessert shop is the right fit for a store that doesn't exactly cater to the big boned? "To tailor this branch to the salad-eating masses, [Tisserie owner Ronald Harrar] places the focus on savories, including more veggies, pastas, meats and other lunch options. As for the desserts: "The beauty of our concept is that we have tried to minimize the sizes of all the sweets," says Harrar. "We have all the versions [of our pastries] in minis—mini tartelettes, mini croissants, mini pain au chocolats." In that case, we’ll have three." [TONY]