Storecasting: Eryn Brinié to be Soho's New Ingenue

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Later this summer, expect Kira Plastinina to gain a friend on Broadway: Eryn brinié, a 22-year-old "living a care-free life in New York City" will open her flagship store in August at 501 Broadway between Spring and Broome streets. Already with over 30 stores in Korea and China, Eryn is eyeing to expand to other continents, and Topshop rumors abound. Judging from the STUDIOS architecture and natural elements in the space, this shop will be a cool respite from the overstimulation of Broadway.

Looking at the clothing, which "speaks to a woman who is warm-hearted and sensible, but also possesses a slight artistic flair," we can't help but think of Gossip Girl's Serena. The pricing is a bit more on Jenny's level, ranging from $50-$150 and aimed for the older sisters of Kira Plastinina's devotees. A word on Eryn brinié from our man in Seoul: "Take two cups of Charlotte Ronson, a tablespoon of Vera Wang and a small pinch of Miu Miu." Sounds like yummy low-fat cream cheese.
· Eryn brinié [Official Site]
· Some PoMo Up Top of Soho's 501 Broadway [Curbed]
· Now Open: Lollipops and Lycra at Kira Plastinina [Racked]