Swarovski Taking a Shine to Broadway

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Soho: A few weeks ago, Fashion Week Daily reported that crystal company Swarovski was headed to Broadway, where the sparkly brand plans to open something called a Swarovski Crystallized Cosmos and Lounge store. Translation: "The concept will not be a retail outlet for the brand's crystal figurines, accessories, and other consumer products. Instead, it will serve as a creative space where shoppers, designers, and magpies alike will browse and buy crystallized components and beads in thousands of colors." No address was given, but via Racked sources we've ascertained that the address for the "creative space" will be 499 Broadway, which recently hosted decor shop SoHome. Great news for apartment dwellers who need more blingy bric-a-brac.
· The SoHo Glam [FWD]