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Furniture and housewares company Design Within Reach has found a new use for their Soho showroom at 142 Wooster Street. Racked LA reports that DWR will be opening a store dedicated to its 'Tools for Living' line (desk sets, travel items, cookware, etc) in the Wooster space. The revamp will take place in September.
Also changing will be the purchase protocol—instead of browsing, paying and then having items delivered, the new Tools for Living store will be cash and carry. That's not to say that the showroom is closing, though: as Apartment Therapy reported a few weeks back, the company is moving it to a larger space on Greene Street. Double the DWR, double the fun?
· Breaking! DWR: Tools for Living Stores to Open in Santa Monica and NYC [Racked LA]
· Modern Design Company Launches New Retail Approach [PR Newswire]
· Openings/Closings: New DWR Flagship Store Coming in SoHo [Apartment Therapy]