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Who knows what statement Barneys is trying to make about Marc Jacobs here. The ad seems to put forth that people who love Marc might be ugly, but at least they're happy. We'll argue that its strategic placement at Mulry Square in the West Village, right above the "Tiles for America" memorial, is to confuse tourists seeking the Marc Jacobs stores of Bleecker Street. Think about it: they walk to the West Village and one asks, "where do we buy all the Marc Jacobs again?" and the obvious answer in sight of the billboard is "Barneys, of course!" There's also the fact that anyone headed south to the Holland Tunnel is sure to get stuck at a light here and reflect on this crazy heinous ad. Bring on the forehead tattoos.
· Marc: Your Daily Nude(s) [Racked]
· In the Window: Marc Jacobs Goes Commando [Racked]
· Billboards: H&M on Houston Getting Work Done [Racked]