Storecasting: True Religion Converts Manhattan

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

A True Religion boutique coming to Broadway and 17th Street; photo via TresspassersWill

True Religion is gearing up for an all-out Manhattan invasion. The premium denim company, with their trademark horseshoe-bedecked back pockets, is bombing the city with three new stores, all opening within the next two months.

First will come their Upper East Side boutique, at 1122 Third Avenue between 65th and 66th Streets, which should throw open its doors next week. In June, the brand will land in the Time Warner Center. And then in July, just when you think it's safe to come out from hiding, Union Square will get their own denim hub at 863 Broadway and 17th Street. Brooklyn, you're safe...for now.
· True Religion [Official Site]
· We Don't Want Your Religion [Racked]