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Now Open: Aoyama Itchome Settles In on Atlantic

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You might be unfamiliar with the name Aoyama Itchome, but the brand's breezy, flower-printed tops and dresses are recognizable to hard-core shoppers: the clothing is carried by chain Anthropologie, indie boutique Noisette and a host of e-tailers. Now the label, designed by the Japanese-born, Paris-dwelling Hogo Natsuwa, has its own NYC store on Atlantic Avenue in Boerum Hill. The three-week old boutique offers a wide assortment of Natsuwa's warm-weather-friendly frocks and tops, most priced under $200, as well as a small selection of handbags. For a peek inside, you can click through our photo gallery, but the truly interested should drop by as our photos don't really do the gorgeous garments justice.