clock menu more-arrow no yes

Filed under:

Now Open

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Banana Republic's experimental Monogram boutique opens today at 205 Bleecker Street in the West Village. The space, which had previously housed a regular BR, now features the brand's pricier Monogram duds only. "The line focuses on better fabrics and tailoring at prices about 30 to 40 percent higher than the brand's core collection...The store environment is more sophisticated, too, with residential furniture such as Billy Baldwin sofas and chairs covered in glazed linen the color of sand. That same fabric is used for heavy drapes that partially cover the large windows, giving the store a sense of intimacy. Gray sisal rugs trimmed with black leather anchor the seating areas and black lacquer Niedermaier mirror screens bring the scale of the high-ceilinged store down to human size." Also, your Monogram sales associate would prefer to be called a 'stylist.' [WWD; previously]