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Lilly Pulitzer's Brights to Sear the UES

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File this one under things we can't seem to get too excited about: Just in time for Hamptons season, a new Lilly Pulitzer boutique is opening on the UES. The store, at 1020 Madison Avenue between 78th and 79th Streets (rendering at right), will debut on May 8th. Like us, the Sun is wondering how well the bright, beachy apparel company will fare in the city, asking: "Will colorful outfits that are bright enough to wreck a Lasik operation work in a city where black is always the new black? Is New York ready for moss green and bubble gum pink—on one blazer? And on a men's blazer at that?" Get one of those flowery shift dresses or loud jackets on a Gossip Girl character or two, and everything should be just fine.
· Painting the Town Pink & Green [NY Sun]
· Kitsch For The Rich [Racked]