clock menu more-arrow no yes

Filed under:

Rei Kawakubo for H&M: The Reaction

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

By now, most everyone has had time to process the news that Rei Kawakubo, the genius behind Comme des Garçons, will be doing a line for H&M to be unveiled this fall. Reactions in the blogosphere range from thrilled and excited to confused and shocked. A roundup of the response:

In the thrilled camp:
· "Newsworthy enough to get us excited" [eye4style]
· "Can.not.wait!" [Chic and Untroubled]
· "Oh Rei, you can totally master this mass-market thing" [The Cut]
· "This has got to be the most exciting designer collaboration so far" [ShopDiary]
· "We think this is great...but we're also a little worried" [Fashionista]
· "If this collection is anything similar to H&M’s other designer collections, this one will be amazing" [demiCouture]

Not sure what to think:
· "This comes as the shock of all shocks to me" [Style Bubble]
· "What IS Rei Kawakubo thinking?" [Libertylondongirl]
· "I think I’m one of the few people who doesn’t quite get Comme Des Garçons" [Dualité]