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"Contemporary designer Geren Lockhart is reaching beyond boutiques and stores such as Saks Fifth Avenue and Barneys New York to cultivate a younger, equally fashion-forward, but more price-conscious customer—the Urban Outfitters shopper. The specialty retailer has tapped the Los Angeles-based designer of the Geren Ford line, as well as Steven Alan, Charlotte Ronson, Paul & Joe Sister and Corpus, to design mini collections. The first collaboration to hit stores will be Hawks by Geren Ford in May, followed by back-to-school and holiday collections in August and December." [WWD, subscription req]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website