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Storecasting: Rick Owens To Fog Up Hudson Sq

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Echoing the news that broke a few months back, today's edition of WWD had a short blurb on the Rick Owens store slated for Tribeca. Well, it's not actually in Tribeca—try the far southwestern reaches of Soho (aka Hudson Square)—but it is coming, and soon. Above, what we believe is the first look at the store, which according to Racked sources is coming to 250 Hudson Street between Dominick and Broome in August. The boutique, which will be run by the capable fellows at Atelier, will offer both men's and women's clothing. According to WWD, we can expect some interesting things from the decor: "'I'm working on an aquariumlike wall installation that contains circulating fog,' said Owens."
· Rick Owens []
· Of Palatial Proportions... Power Lunching... House Of Fog... [WWD, subscription req]