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Storecasting: West Village Getting A Little Bittar

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[Photo via PropertyShark]

Another retailer is moving onto Bleecker Street in the West Village, and this time, it's not a big national brand. Jewelry designer Alexis Bittar will soon be selling his chunky Lucite baubles at 353 Bleecker Street. Per The Fashion Informer, we learn a bit more about his vision for the shop, opening in May:

"It will be a bit more intimate than the current store, which I think is appropriate given the quaint, village-like feel of the neighborhood" he adds of the 350 sq. ft. Bleecker Street space, which is designed to feel like someone’s home—if that someone was Cary Grant and Eva Marie Saint, and home was Chicago’s Drake Hotel, as seen in the Alfred Hitchcock film, North by Northwest (Bittar’s stated inspiration for the new venue's look, which includes dark grey carpeting, oak veneer cases and Cherry blossoms on one wall—the latter a direct nod to a scene from Hitchcock's classic).
The Soho store will remain in business, and Bittar plans to expand even further with an UES outpost and locations in LA, San Fran and London.
· Alexis Bittar: Go West, Young Man! [The Fashion Informer]