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Plum Out of Ideas

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Buzzwords are getting juicier as the New York Times looks at the proliferation of fruit-related brand names. Beginning with the success of the American Express Plum Card and translating into the new Plum TV network in the Hamptons, plum is the new black. As all the trend watchers are saying: "One recurring thought is that the success of technology brands like Apple and BlackBerry is giving fruit a good name, hence the proliferation of plums as well as brands like Pinkberry and Red Mango, which are both frozen yogurts." [NYT]