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Sounds Like A Press Release

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A Vanity Fair blogger pens a love letter to Frederic Fekkai's Soho salon. It begins: "Have you been to Frederic Fekkai SoHo lately? Ever since the salon opened its doors, a year ago, it’s been one of my favorite destinations in the city. Why? It’s just such an effortless experience, and it’s very low-key. I often call at the last minute and can easily pop in without a fuss, and the salon is open until 8 P.M., which is perfect for those of us who prefer blowouts at the end of the day before a night on the town." It's really just sunshine and lollipops from there on out. [VF Daily]