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Navigenics, a California-based company, has picked 76 Greene Street in Soho to open a pop-up shop to advertise their genetic scans. "For a fee of $2,500, Navigenics will use a saliva sample to analyze a person’s DNA and gauge the risk of contracting one of 18 conditions, including breast cancer, a heart attack and Alzheimer’s disease, company officials said. After that, the company will charge $250 a year to provide updates based on the latest findings about those and other illnesses." The store will be open 'til Friday. [NY Times]