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Rackage: True Boutique Joins Mott's Retail Scene

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Rackage is a look inside recently-opened stores around town. Today we peek inside True Boutique in Nolita.

Krieger, 4/10/08

As a retailer, it doesn't hurt to have an angle that helps you stand out from the competition. For True Boutique, a newish Nolita shop (pictured), that's owner Katie Campbell's serious attempt to appeal to women of many different shapes and sizes. Unlike many other pricey little stores in the area, sizing at True doesn't stop at an eight or a ten—clothing from Cloak and Dagger and Dallin Chase and denim from James Jeans and Jordache is available in sizes 00 to 16. Campbell also has a professional tailor on-premise five days a week for quick alterations. For more on True Boutique, click through to Editors Blog and Daily Candy.