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Chelsea is a neighborhood sorely in need of more Starbucks alternatives. So we're very happy to hear that the West 23rd Street outpost of Jonathan Rubenstein's excellent java mini-chain Joe the Art of Coffee is forthcoming. The new location, ensconced within the historic London Terrace complex at 405 West 23rd Street between Ninth and Tenth Avenues, was announced back in December by our friends over at Eater. Yesterday, Rubenstein sent word that the place will begin brewing March 24th. More color, from the press release:
Designed by architect Meg Chapman, the interior will include organic and natural materials such as bamboo and stone, as well as the space's original 1930s pitched mirrors. In addition to Joe's regular drip coffee and espresso offerings, Joe at London Terrace will showcase a single-cup drip coffee bar custom-fabricated by Blue Bottle Coffee of San Francisco. The grind-and-brew-to-order drip bar, featuring four different coffees at any one time, will allow customers to sample the freshest possible cup of limited edition roasts such as Irma Soto Figueroa's Guatemala Amatitlan "El Porvenir," winner of a prestigious Cup of Excellence award in 2007. Joe owner Jonathan Rubinstein plans to introduce drip coffee tasting flights--series of small samples of different just-brewed coffees--by this summer.Tasting flights of coffee, folks. It's going to be magical.
· EaterWire: Joe The Art of Coffee Sets Sights on Chelsea [Eater]