Ikea Rising

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Somehow, the Brooklyn Paper managed to get inside the still-under-construction Red Hook Ikea to snap a photo. It's tantalizing, but by no means revelatory. "The far-from-completed store could use, well, some home furnishing of its own. But it’s coming along. Already, the company has imported veteran manager Mike Baker, who has successfully opened stores in Toronto and Shanghai, to run the Brooklyn site, which, in addition to the massive parking lot, will have a public esplanade and free weekend water taxi service." [Brooklyn Paper]