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Kitsch For The Rich

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Brightly-colored Palm Beach-based brand Lilly Pulitzer has signed a lease for a store on the UES at 1020 Madison Ave. "The space, which is occupied by high-end kitchen designer Clive Christian, is 3,700 square feet, spread out over two floors. 'For the past 15 years we have been actively looking for a space in New York and we just never found what we were looking for,' said James Bradbeer Jr., president of Lilly Pulitzer. 'We knew we were on to something good when we discovered 1020 Madison was right next to a juice stand. [The brand] all started with a juice stand in Palm Beach 49 years ago, so we really believe finding this location was meant to be.' The store, which will open in May, is located between 78th and 79th Streets, and its neighbors will include Intermix and a new J. Crew Collection store, which is planned for a spring opening." [WWD, subscription req]