Blue & Cream to Get Beachy on the Bowery

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Since blasting the Bowery with a photo montage of Hamptons-going celebrities like Howard Stern, Lizzie Grubman and Russell Simmons, new boutique Blue & Cream has laid relatively low. Sure, we've heard rumblings of sales and store events, but the B&C crew hasn't done anything too outlandish...yet. Perhaps they've just been biding their time until the weather improves? A Racked source tells us that owner Jeffrey Goldstein has applied for a permit to have beach chairs out front of the store on the sidewalk this summer. Apparently, the plan is to hire models who'll be handing out espressos—something a Hamptons-familiar Racked staffer says they do out there at the beach. Models frolicking on the Bowery? Curbside lounging? It's sure to be a big hit with a certain Bowery crowd, but probably not the types that can drop $400 on an Alexander Wang t-shirt.
· The Bowery Gets Its Blue & Cream [Racked]
· Storecasting: Blue & Cream's Wall Of Fame [Racked]
· Blue & Cream Update: Just A White Hole At The Moment [Racked]
· Storecasting: Bowery Whole Foods Gets An Upscale Neighbor [Racked]