Above the Fray: Hamilton and Jabour Lines Draw Modest Crowd at Uniqlo

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Racked has just returned from the Tim Hamilton and Juliana Jabour Uniqlo capsule collection launches in Soho, and per our previous report, it was a quick and mostly painless shopping experience. As the doors swung open at 10am, the 20 men waiting in line shot straight over to the Tim Hamilton corner to the left. Like a school of piranhas, they silently devoured the clothing, grabbing nearly one of everything. The button-down, lauded in The Times' Fashion blog earlier this week, got hit the hardest. Also popular were the men's cardigans (so hot right now, those men's cardigans!). The denim and sweatshirts were a little lackluster, but considering that almost every piece in the line is only $39.50, the collection is an overall winner. Good news for latecomers: the Uniqlo staff confirmed that they are replenishing with backroom inventory, so you can still score the reversible jacket ($39.50), denim ($49.50), or beloved button-down ($39.50).

Juliana Jabour's efforts were positioned farther back in the store than Tim Hamilton's. The collection consists of 5 decent dresses, priced at $59.50 each. They're loose and casual cotton numbers, but nothing too exciting...which could explain why no one seemed to be interested. These are just the cold hard facts, people: There was not one person in the vicinity of her clothing. Maybe because the prices weren't as low as the men's? Or because the whole babydoll-shapeless-dress-thing is getting tired? Whatever the reason, the dresses are still up for grabs.
· Live on Line: Tim Hamilton and Juliana Jabour For Uniqlo Debuts! [Racked]
· Kinda Revealed: Tim Hamilton for Uniqlo [Racked]
· More Photos of Uniqlo Designers Lines Hit the Net [Racked]
· Uniqlo Confirms Wang, Jabour for Designer Invitation Project [Racked]