clock menu more-arrow no yes mobile

Filed under:

Advertising Overload: Cottonelle's Flush-Worthy Subway Campaign

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photos via Femia, 03/25/2008

A subway car really is a great place for advertising, what with the captive audience and all, but most of the time the featured campaigns aren't too memorable. That's not the case with Cottonelle toilet paper's latest effort. Roving Racked photographer Will Femia, who snapped the shot you see above, reports: "This car on the S train was done entirely, walls and all, to look like it was lined with toilet paper. Ick." Let's just hope no one tries to use the pillow-soft paper.

· Cottonelle [Official Site]