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Soho is about to lose the massive, iconic DKNY billboard that for 16 years covered the wall of 600 Houston Street at Broadway. According to Racked sources, the rumor floated by WWD this morning is true, and the ad will soon be replaced with one done up by Abercrombie & Fitch. As you might recall, A&F is planning to shove their oversexed youth-focused brand Hollister into the building's storefront, replacing the current tenant, Pottery Barn. It's not yet known whether the new advert will be branded Hollister or A&F, but really, does it even matter? Thinly-veiled homoeroticism is guaranteed.
· In Soho, When One Mall Store Closes, Another Will Rise In Its Place [Racked]