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A little water damage can't keep Scoop's founder Stefani Greenfield down. This weekend her Beach collection Scoop Style show aired on HSN to the apparent delight of insomniac women everywhere, as most items sold out in minutes. The appeal here is clearly the "NYC" in the Scoop logo, as home shoppers are led to believe that the NY woman's "ultimate closet" consists of tube dresses and $40 faux-bling watches.
Dying for some of Stefani's advice on matching patents to prints? Scoop Style will be back on HSN May 15th to showcase the rest of their summer collection.
· Scoop Style [HSN]
· Water Damage: The Sad State of Scoop MePa [Racked]
· Flood Warning [Racked]
· RackedWire: Scoop Addresses the Nation on HSN Tomorrow & More [Racked]