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Storecasting: Fifth Avenue Gets Juicy

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Photo via TrespassersWill, 03/20/2008

It's been a few months since we've checked in on the Juicy Couture store to replace all other Juicy Couture stores going up at 650 Fifth Avenue and 52nd Street in Midtown. Luckily, roving Racked photog Will Femia managed to snap a pic of the very-much-unfinished interior of the space the other day (here's a shot of the exterior). According to PropertyShark, the brand has 15,750 square feet to fill with branded sweats, dresses, shoes and bags, so just imagine the possibilities. If you ever visited 650 Fifth when it was Mexx, you'd remember that the second floor of the bi-level space housed menswear; we can only wonder if Liz Claiborne's replacement will do the same. And there's gotta room for Juicy baby, Juicy jewelry and Juicy dogwear (aka Juicy Crittoure) in there as well. Get very excited (or scared): All will be unveiled in four months, as the store is slated to open by the end of July.
· More Lucky, Kate Spade And Juicy Stores Coming Your Way [Racked]
· RackedWire: Juicy Replacing Mexx on Fifth Ave & More! [Racked]