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Rackage: Supima's Cottony Greene Street Pop-Up

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Rackage is a look inside recently-opened stores around town. Today, let's peek inside Supima's pop-up shop on Greene Street in Soho.

Companies like illy coffee and Bank of America have used pop-up stores as marketing techniques, so it's not entirely surprising that an organization like Supima, the non-profit that promotes American Pima cotton growers, would take a stab at a temporary store. They've chosen retail-hotbed Soho for their 1,500-square-foot Supima pop-up, which opened to the public this past Friday at 72 Greene Street (right next to the Kidrobot Pirate Store). The boutique carries men's and women's clothing from brands that utilize Pima cotton like Three Dots, Oligo Tissew, AG Adriano Goldschmied and the Gilded Age; prices range from just under $100 for t-shirts to $600 for super premium jeans. To announce the store's opening, Supima planted a cotton field on Houston Street (a stretch that could use a little permanent greening) and threw a party (pictures of which are in our gallery above). The store will hang around 'til April 13.