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Now Open: Acne Appears on Greene Street

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The Cloak storefront in Soho is dark no longer: Acne, the edgy Swedish brand best known for super-skinny denim, opened its first US outpost today at 10 Greene Street. The 1,000-square-foot boutique is beautiful, with high, white pressed-tin ceilings and scattered pots of tulips. The store is a collaboration with Opening Ceremony, which is why Opening Ceremony co-owner Humberto Leon was on premise today, monitoring the scene (the man, we found out, really does not like people taking photographs inside his stores). Racks are hung with breezy and draped linen tube dresses, cropped little blazers, button-down shirts, cardigans, printed mini-skirts, and, of course, denim in a variety of washes. Those styles do not come cheap: jeans are going to run you about $300 here; a t-shirt, around $100.

Opening Ceremony

35 Howard Street, New York, NY 10013 (212) 219-2688 Visit Website

Acne Studios

33 Greene Street, New York, NY 10013 (212) 334-8345 Visit Website