Now Open: Acne Appears on Greene Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

The Cloak storefront in Soho is dark no longer: Acne, the edgy Swedish brand best known for super-skinny denim, opened its first US outpost today at 10 Greene Street. The 1,000-square-foot boutique is beautiful, with high, white pressed-tin ceilings and scattered pots of tulips. The store is a collaboration with Opening Ceremony, which is why Opening Ceremony co-owner Humberto Leon was on premise today, monitoring the scene (the man, we found out, really does not like people taking photographs inside his stores). Racks are hung with breezy and draped linen tube dresses, cropped little blazers, button-down shirts, cardigans, printed mini-skirts, and, of course, denim in a variety of washes. Those styles do not come cheap: jeans are going to run you about $300 here; a t-shirt, around $100.