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Storecasting: Grove Flowering on Hudson

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Almost every store development in the West Village is big news these days, so we're trying to get excited for Grove. The sure-to-be-super-quaint flower market and home decor shop is slowly growing at 617 Hudson Street in the storefront that for years housed Peanut Butter & Jane. The kid's boutique has packed up its merchandise and carted off the creepy statue that sat outside, and now, the space has been whitewashed—literally. A West Village-based correspondent writes: "Grove is getting close, they were still working at 7pm yesterday. Inside is exposed brick painted white. Still don't understand why it's called Grove, when that's a good 10 blocks down. It's especially odd since the space was formerly Peanut Butter & Jane, which did such a nice job of naming after their intersection." According to Grove's PR team, the 500-square-foot boutique's full reveal is slated for April 1st.
· Mid-Day RackedWire: Grove NY Grows on Hudson Street, Upset at the Plaza [Racked]