clock menu more-arrow no yes mobile

Filed under:

Storecasting: Grove Flowering on Hudson

New, 1 comment

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Almost every store development in the West Village is big news these days, so we're trying to get excited for Grove. The sure-to-be-super-quaint flower market and home decor shop is slowly growing at 617 Hudson Street in the storefront that for years housed Peanut Butter & Jane. The kid's boutique has packed up its merchandise and carted off the creepy statue that sat outside, and now, the space has been whitewashed—literally. A West Village-based correspondent writes: "Grove is getting close, they were still working at 7pm yesterday. Inside is exposed brick painted white. Still don't understand why it's called Grove, when that's a good 10 blocks down. It's especially odd since the space was formerly Peanut Butter & Jane, which did such a nice job of naming after their intersection." According to Grove's PR team, the 500-square-foot boutique's full reveal is slated for April 1st.
· Mid-Day RackedWire: Grove NY Grows on Hudson Street, Upset at the Plaza [Racked]