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The Finns and the Swedes

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"Here’s a very early look at what to expect in H&M tribute collection to Marimekko which hits stores April 10. A brief summary: Colors, colors, and more colors. Since it’s not a designer collaboration like Karl Lagerfeld or Roberto Cavalli, the price point is lower than you might expect. A one-piece swimsuit is $34.90, an apron dress is $49.90. The 50 piece collection also includes menswear: Bermuda shorts are $39.90, short-sleeved shirts are $29.90. On the whole, expect vivid colors and patterns sure enough to have you daydreaming of tropical vacations..." Click through for preview photos. [The Cut]