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Storecasting: Tommy Hilfiger Muscling Onto Fifth

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Tommy Hilfiger, or the private equity group that owns Tommy Hilfiger, rather, will not stop tormenting New Yorkers. First, they see fit to pollute Bleecker Street with a strange new concept store selling pricey womenswear; then they drop a truly tragic denim store onto Broadway in Soho, and now, they're taking Fifth Avenue. WWD reports that Hilfiger & Co. will be opening a four-floor, 22,000-square-foot flagship at 681 Fifth Avenue in November of this year. More color:

The flagship will be the first Tommy Hilfiger store worldwide to carry every product category, including the runway collection, men's wear, women's wear, children's wear, tailored, footwear, accessories and the complete Hilfiger Denim collection...The lower level will be devoted to denim in a setting that will replicate the Denim Concept store on Broadway in SoHo. Men's wear will be on the ground floor, and will include everything from casual to tailored...A 2,500-square-foot mezzanine will be devoted to accessories, including belts, handbags and shoes. Women's wear will occupy the third floor and children's and sport will be on the fourth level.
Given the tourist traffic on the stretch, it's (sadly) bound to be a huge hit.
· Tommy Hilfiger to Open Fifth Avenue Flagship in November [WWD, subscription req]