clock menu more-arrow no yes

Filed under:

Marketing Gone Awry: Urbans Hasn't Really Figured Out This Whole Brooklyn Thing

New, 7 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

[Photo via Gothamist]

As you may know, Urban Outfitters has finally, finally decided to open a store or two in Brooklyn, the first of which is set to debut tomorrow morning. The company is going to some strange lengths to promote the new outpost: Per Gothamist, we're alerted to a weird ad (pictured above) that the retailer emailed out this morning. The L Train, Domino Sugar, Coney Island, Biggie Smalls—they've really captured the essence of the borough.
· Brace: First BK Urbans Opening March 13th [Racked]
· Brooklyn Urbans Debuting in Less Than Two Weeks [Racked]
· Progress Report: Atlantic Ave Urban Outfitters Far From Finished [Racked]
· Urban Outfitters Signs Up for Brooklyn Outpost #2, In Cobble Hill [Racked]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website