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Marketing Gone Awry: Urbans Hasn't Really Figured Out This Whole Brooklyn Thing

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[Photo via Gothamist]

As you may know, Urban Outfitters has finally, finally decided to open a store or two in Brooklyn, the first of which is set to debut tomorrow morning. The company is going to some strange lengths to promote the new outpost: Per Gothamist, we're alerted to a weird ad (pictured above) that the retailer emailed out this morning. The L Train, Domino Sugar, Coney Island, Biggie Smalls—they've really captured the essence of the borough.
· Brace: First BK Urbans Opening March 13th [Racked]
· Brooklyn Urbans Debuting in Less Than Two Weeks [Racked]
· Progress Report: Atlantic Ave Urban Outfitters Far From Finished [Racked]
· Urban Outfitters Signs Up for Brooklyn Outpost #2, In Cobble Hill [Racked]

Urban Outfitters

521 5th Avenue, New York, NY 10175-0003 212 867 4107 Visit Website