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"After a four-month renovation, Elizabeth Arden's flagship store officially reopened to the public last week. The shop has a new name—691 5th, a nod to the address of the landmark building where Elizabeth Arden has been located since 1930—and a new look, which brings a modern touch to the historic label. The famous red door is still there (in fact, it's been dramatically oversized) and the red color scheme continues inside with a 14-foot, curved, glossy red metal wall that's designed by Highland Associates to look like a ribbon." [NY Sun]