Retail Experiments

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DNR has more info on the odd Supima pop-up shop opening right next door to the Kidrobot Pirate Store in Soho this Friday. "The brand’s first ever fashion-driven retail store, at 72 Greene Street, will be open to the public from March 14 through April 13 and will feature 15 contemporary designers who use Supima fabric in their collections. The designers—AG Adriano Goldschmied, Agave, Bodas, Cuyo, Drifter, Gilded Age, Majestic, Oligo Tissew, Retro Sport, Sharon Segal, Three Dots, Zooey, Chopak Mills, Faribault Mills and Wamsutta—will offer eight to 10 pieces from their spring ’08 collections, ranging from knit tops and dresses to denim and athleticwear. They will also design an additional piece to be sold exclusively at the store. Home linens and accessories will also be offered, and Supima will lure in shoppers with goodies such as a free compilation CD, a glossy, Supima-produced magalog, refreshments and cocktails, in addition to a runway show and other events." [DNR]