clock menu more-arrow no yes mobile

Filed under:

Like/Likely: Who's Ready To Get Edgy?

New, 3 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

New Racked feature Like/Likely is where we highlight attractive (and not so attractive) vacant storefronts, discussing what business would, in a perfect world, lease the space—and what, in reality, will probably end up there.

[Rendering; click to expand]

Soon will come the day when the massive, muddy pit marring the border of Williamsburg will be replaced with mega-development The Edge. The 7.5 acre site, which will contain three shiny towers with a head-spinning 1,085 luxury condos, will also boast 60,000 square feet of retail space. Since the rumor about Apple looking to move in was quickly squashed, we have to wonder: Who's going to be doing business at the Edge?

What we'd like to see open: Well, since being swallowed whole by the earth isn't an option for the Edge, wouldn't a W'burg Barneys Co-op be nice? How awesome does Topshop Brooklyn sound? And can you imagine how pissed Manhattanites would be if Nordstrom ditched its midtown dreams and went this far east?

What we're likely to see open: A supersized Duane Reade, anyone? A mega-Target store, perhaps? A Subway sandwich shop? Those all seem to be relatively safe guesses. And since Steve Jobs has said no way to the area, maybe Circuit City or Best Buy will swoop on in. Oh, and let's not forget the bank chains.

Have hopes, dreams and predictions for the Edge? Hit up the comments.


478 Broadway, New York, NY 10013 Visit Website